I'm Michael. I build software products and the engineering teams behind them.
I was the technical co-founder of Upverter (YC W11), one of three founders. We built it for about six and a half years and sold it to Altium, where I stayed on as VP of Product. Then I spent nearly four years as the top technical executive at Sheertex (SRTX), leading a 46-person technology organization and architecting Cortex, the platform that ran its factory. Now I'm building AI products from Toronto.
A platform for agents that do a company's operational work over the tools it already uses, behind an approval gate the customer sets. I architected and wrote the agent runtime and the governance layer myself, because every agent on the platform inherits them. The deepest teams are marketing and M&A diligence.
Started at bedtime: my six-year-old wanted to be the kid in the story, then he wanted his best friend in it too. I built it for him first, then for everyone else. Upload one photo, pick an art style, and get an illustrated book where your child is the hero.
People are asking ChatGPT and Claude instead of Googling. Get Indexed measures how often those engines name a business, and the hard part was making a noisy answer into a number you can trust.
Architected the factory operating system for Sheertex (SRTX), the company making durable sheer tights on industrial knitting machines, and built it with my team over nearly four years as a complete rewrite of the earlier system. Cortex connected the machines on the floor, every production run, and the business metrics into one piece of software, and became the company's system of record.
Technical co-founder (one of three) of a cloud-based EDA platform for hardware engineers. PCB design and circuit schematics in the browser, before that was normal. Went through Y Combinator in Winter 2011. Operated for about six and a half years, built by a team in Toronto, and sold to Altium.
I've owned the whole product: sales calls, roadmaps, and the code. I find the problem first, then build the smallest thing that tests the answer. More about how I work →